etnies
Team
Riders,
the
Maleku
Tribe
and
La
Reserva
Planted
the
First
Trees
of
the
New
Rainforest
March
21,
2011
(Palenque
El
Sol,
Costa
Rica)
–
Last
Friday,
deep
into
northern
Costa
Rica,
etnies’
team
riders
and
brand
leadership,
the
Maleku
indigenous
tribe,
La
Reserva
Forest
Foundation
and
hundreds
of
Costa
Rican
natives
gathered
on
a
patch
of
deforested
land
to
celebrate
the
planting
of
the
first
150
trees
of
the
etnies
Rainforest.
The
etnies
Buy
a
Shoe,
Plant
a
Tree
program
started
out
as
a
single
idea
to
be
a
part
of
reforesting
the
Earth
through
sales
of
etnies’
Jameson
2
Eco
shoes,
and
turned
into
a
big,
ceremonious
project
that
united
three
groups
to
reach
their
common
goal
of
planting
trees–to
sustain
the
future
of
the
Maleku’s
traditional
way
of
life,
restore
a
biological
corridor
and
to
help
impact
global
climate
change.
With
shovels
in
hand,
Pierre-André
Senizergues
(CEO
and
owner
of
etnies),
Alfredo
Acosta
Blanco
of
the
Maleku,
Roberta
Ward
Smiley
(co-founder
of
La
Reserva)
and
etnies’
pro
riders
Ryan
Sheckler,
Kyle
Leeper,
Chris
Del
Moro,
CJ
Kanuha
and
Benji
Weatherly,
planted
the
first
trees
in
what
will
become
the
etnies
Rainforest
on
the
Maleku
reserve.
“The
name
etnies
comes
from
the
word
tribe.
For
etnies
to
have
the
opportunity
to
unite
with
the
passionate
people
of
the
Maleku
tribe
and
La
Reserva
on
this
very
important
reforestation
project
is
one
of
my
proudest
moments
in
etnies’
25
year
history,”
said
Pierre-AndréSenizergues.
“I
am
incredibly
honored
to
stand
beside
this
amazing
group
today
and
not
only
make
history,
but
to
come
together
to
change
the
future
by
making
our
world
a
better
place
to
live
in
for
years
to
come!”
Pierre-André
Senizergues
planting
with
etnies
team
riders
Ryan
Sheckler,
CJ
Kanuha
and
Chris
Del
Moro.
With
the
worldwide
support
of
the
Buy
a
Shoe,
Plant
a
Tree
project,
etnies
is
on
track
to
continue
planting
35,000
trees
in
the
forest
beyond
Friday’s
ceremony.
Through
this
project
and
with
the
help
from
La
Reserva
Forest
Foundation,
a
non-profit
organization
dedicated
to
the
recovery
and
preservation
of
indigenous
tropical
rainforests
in
Costa
Rica,
the
new
forest
will
help
the
Maleku
to
replenish
their
reserve
with
the
trees
that
once
maintained
their
community
before
their
land
was
destroyed
by
cattle
farmers
and
a
violent
rubber-tree
war
that
massacred
many
of
their
people.
Buy
a
Shoe,
Plant
a
Tree:
The
planting
of
one
tree
for
every
pair
of
the
etnies
Jameson
2
Eco
shoes
sold
will
help
rebuild
the
world’s
rainforests,
which
provide
more
than
a
quarter
of
the
oxygen
to
the
world.
Costa
Rica’s
pledge
of
carbon
neutrality
and
its
natural
habitat
made
the
country
a
perfect
partner
for
etnies’
reforestation
project.
Click
here
etnies
Team
Riders,
the
Maleku
Tribe
and
La
Reserva
Planted
the
First
Trees
of
the
New
Rainforest
March
21,
2011
(Palenque
El
Sol,
Costa
Rica)
–
Last
Friday,
deep
into
northern
Costa
Rica,
etnies’
team
riders
and
brand
leadership,
the
Maleku
indigenous
tribe,
La
Reserva
Forest
Foundation
and
hundreds
of
Costa
Rican
natives
gathered
on
a
patch
of
deforested
land
to
celebrate
the
planting
of
the
first
150
trees
of
the
etnies
Rainforest.
The
etnies
Buy
a
Shoe,
Plant
a
Tree
program
started
out
as
a
single
idea
to
be
a
part
of
reforesting
the
Earth
through
sales
of
etnies’
Jameson
2
Eco
shoes,
and
turned
into
a
big,
ceremonious
project
that
united
three
groups
to
reach
their
common
goal
of
planting
trees–to
sustain
the
future
of
the
Maleku’s
traditional
way
of
life,
restore
a
biological
corridor
and
to
help
impact
global
climate
change.
With
shovels
in
hand,
Pierre-André
Senizergues
(CEO
and
owner
of
etnies),
Alfredo
Acosta
Blanco
of
the
Maleku,
Roberta
Ward
Smiley
(co-founder
of
La
Reserva)
and
etnies’
pro
riders
Ryan
Sheckler,
Kyle
Leeper,
Chris
Del
Moro,
CJ
Kanuha
and
Benji
Weatherly,
planted
the
first
trees
in
what
will
become
the
etnies
Rainforest
on
the
Maleku
reserve.
“The
name
etnies
comes
from
the
word
tribe.
For
etnies
to
have
the
opportunity
to
unite
with
the
passionate
people
of
the
Maleku
tribe
and
La
Reserva
on
this
very
important
reforestation
project
is
one
of
my
proudest
moments
in
etnies’
25
year
history,”
said
Pierre-AndréSenizergues.
“I
am
incredibly
honored
to
stand
beside
this
amazing
group
today
and
not
only
make
history,
but
to
come
together
to
change
the
future
by
making
our
world
a
better
place
to
live
in
for
years
to
come!”
Pierre-André
Senizergues
planting
with
etnies
team
riders
Ryan
Sheckler,
CJ
Kanuha
and
Chris
Del
Moro.
With
the
worldwide
support
of
the
Buy
a
Shoe,
Plant
a
Tree
project,
etnies
is
on
track
to
continue
planting
35,000
trees
in
the
forest
beyond
Friday’s
ceremony.
Through
this
project
and
with
the
help
from
La
Reserva
Forest
Foundation,
a
non-profit
organization
dedicated
to
the
recovery
and
preservation
of
indigenous
tropical
rainforests
in
Costa
Rica,
the
new
forest
will
help
the
Maleku
to
replenish
their
reserve
with
the
trees
that
once
maintained
their
community
before
their
land
was
destroyed
by
cattle
farmers
and
a
violent
rubber-tree
war
that
massacred
many
of
their
people.
Buy
a
Shoe,
Plant
a
Tree:
The
planting
of
one
tree
for
every
pair
of
the
etnies
Jameson
2
Eco
shoes
sold
will
help
rebuild
the
world’s
rainforests,
which
provide
more
than
a
quarter
of
the
oxygen
to
the
world.
Costa
Rica’s
pledge
of
carbon
neutrality
and
its
natural
habitat
made
the
country
a
perfect
partner
for
etnies’
reforestation
project.
Click
here