32-2011-BRIGHTON-DAY-v2 February 24, 2011 (Lake Forest, CA)– The countdown is on and the third annual ThirtyTwo Day, in celebration of the freezing point where water turns to snow, at Brighton Resort Utah on March 2 (3/2/11) starts in just five days. In honor of this snowboarders’ holiday, all lift tickets will be $32 and ThirtyTwo will be hosting Banked Slalom and Rail Jam contests with $3200 in prizes. ThirtyTwo Day is a celebration for all snowboarders and the contests and after party are open to anyone who likes the challenge or just wants to party. Snowboarders can compete alongside their friends, favorite pros and AMs in the Banked Slalom and Rail Jam. On ThirtyTwo Day at Brighton, event registration begins at 8:30 a.m. with the contests running from 10:30 a.m. to 4:00 p.m. For more information on ThirtyTwo Day, visit thirtytwo.com or become a fan on facebook: facebook.com/thirtytwo. About ThirtyTwo: Established in 1995, the ThirtyTwo boot, outerwear and accessories brand was created by snowboarders for snowboarders.  Rider-owned and privately held since day one, ThirtyTwo has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives.  All ThirtyTwo products have been tested and approved by the best snowboarders in the world.  For additional information, visit thirtytwo.com